Reaching Out to a New Audience with Pay Per Click

By: Clay Sinclair



Let’s look at the facts: you have one great business. You’ve expanded your advertising from SEO to Pay Per Click Management. It’s growing, you’re hiring new employees, everything is going your way. Now you want to expand to similar industries. Not a problem. That’s what is so great about Pay Per Click—it’s a benefit with every industry.

First, decide how you want to branch out. For example, let’s say you have a sports memorabilia site. You might want to branch out to sports management. You can have similar key terms and phrases in Pay Per Click Advertising, but they do not have to be exact. Talk to your PPC executive about terms that will encourage this new development.

While you could try to earn the same benefits with SEO, the results would be slow and time consuming. Remember that Pay Per Click Advertising is like cracking the glass and pulling the alarm switch. You should expect a quick and helpful response that is—not will be—positive.

Get ready for a new vision, a new profit, and a new audience. Pay Per Click Management and new consumers for your products are just a click away—literally. The key to managing both the new and the current Pay Per Click campaigns is stable keywords and timing. Speak with your account manager at PPCE for more assistance.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at mailto:info@ppce.net?subject=RSS

Y2K for PPC

By: Clay Sinclair



What is the probability that the world’s fear of Y2K will happen with Pay Per Click? Well, the year is coming to an end, but it’s just the beginning for Pay Per Click Advertising. Get ready for new PPC opportunities, bigger and better profit, and a better understanding of your industry. ...Read the entire Y2K for PPC article here.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

The Holiday Season is Approaching: Are YOU???

By: Clay Sinclair



Cold weather, breezy winds, and dark days are an indication that the winter season is upon us. With that season are some of the best holidays ever! Kids are smiling waiting to see what Santa brings them. Coca and egg nog are the drinks of the season. Most importantly, cheer is in every home and business across the land. Sounds great doesn’t it?

Well, it is great. People are more generous over the holiday season. It’s the opportunity for all—individuals, businesses, and organizations—to give all that they want to give. PPC Advertising allows any business to give the consumers exactly what they want—not just what they want to hear. Your PPC campaign can appeal—sincerely—to the hearts, and eyes (with words) in every way.

Kids have strange, exciting, and loving ways of getting to adults. If you’re a parent or can talk to kids of varying ages, talk to them. Find out what they want from Santa, Mom, Dad, and Grandma. Go back and tell the parents, and watch the reaction. Find how your organization or company can benefit with the proper PPC Advertising from this reaction.

Kids are our future: let them help your profit future in PPC.

Don’t miss out on this holiday PPC opportunity. Contact your PPC guru and learn how to boost your PPC advertising this season. It’s the season for giving. Give to others with convincing, dedicated PPC.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Global PPC

by: Clay Sinclair



What in the world is global Pay Per Click? It’s the ability to expand your thoughts, and your business. Global Pay Per Click Management is multilingual Pay Per Click Advertising. Are you missing out or (on the down side) completely ignoring an audience that can be your best profit? ...Read the entire Global PPC article here.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

How is PPC Received by the Public

By: Clay Sinclair



Pay Per Click Advertising is seen as both a blessing and a solution. Most researchers use the internet to find the missing link to term papers, another remedy when the library is closed or the book you need is checked out. Most shoppers use the internet to compare prices among retail stores (both online and brick and mortar). Pay Per Click Advertising allows both parties to use the internet carefully and very quickly.

The public sees Pay Per Click Management as a blessing. For the shopper these are the deals at the front of the brick and mortar store. They’re the newest and latest item waiting to be purchased by you. They aren’t necessarily flashy, but they make an impact—a statement—about you. Pay Per Click Advertising does just the same: it’s at the top to catch the buyer’s eye and the content is just enough, never overpowering.

PPC Management is also seen as a solution. From the company or organization perspective, it’s the opportunity to earn the public trust and profit. It’s a solution to the traditional idea of television commercial advertising and word-of-mouth. Pay Per Click Management is subtle, yet focused information in a small space.

PPC gives the public another opportunity; another door to go through. Whether it be shopping or research, Pay Per Click is received by the public very well because it gives back to the public.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

PPC vs. SEO

By: Clay Sinclair



When you think of society today, everyone is just a little paranoid about what they eat. Food isn’t food anymore; everything has to be organic this and organic that. It’s supposed to be better for you. SEO is the organic food while PPC is the regular food. How can organic food be better for you all of a sudden? Where did this come from? ...Read the entire PPC vs. SEO article here.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Partial Words in Your Favor

Clay Sinclair


In PPC Advertising, partial keywords are definitely a plus in your favor. Most words in any language are abbreviated. While some abbreviations have unique meanings from the full word, most do not. For instance, lab and laboratory can be interchangeable. Common abbreviations are always welcome in PPC Advertising.

Every industry is quite unique. Before contacting your PPC professional, ask yourself, what full size terms can be minimized? What slang keywords, if any, can be minimized for a PPC campaign? If there are industry abbreviations (keywords shorten, only known in your industry) please let us know. This information will only make your PPC Management stronger.

A suggestion is to create your own partial keywords for Pay Per Click Management. If there are abbreviations that you can link to you industry, don’t fight it—do it! Acronyms are also great for PPC campaigns. If someone doesn’t know what the acronym is and the rest of the PPC message is intriguing, the potential customer is bound to stay. If the searcher is aware of the acronym, it’s even easier for him/her to click and see what you have to offer.

Using both full and partial keywords are sure to work in your favor. You could be the very first in you industry to you express yourself with partial keywords in PPC Management.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

PPC Advertising/Bumper Stickers

Clay Sinclair


Look how closely PPC Management relates to bumper stickers. Yes, I said bumper stickers. They’re quick, easy to read, and more focused than the most elaborate advertising set-ups ... Read the entire PPC Advertising/Bumper Stickers article here.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Google's PPC Algorithm

Clay Sinclair


Google’s algorithm associated with PPC does several different things. It determines the keyword relevancy to the ad copy and website and the ad copy relevancy to the website. Google also measures the time spent on a website (from the time the ad is clicked to the time the user returns to Google to continue searching for the same or similar keywords.) They also measure conversion rates of sites via Google conversion tracking. All of these elements determine a keyword’s quality score (along with click thru rates as well).

Algorithms + Pay Per Click = Profit

Look up the term “algorithm” in the dictionary and you find that it means “rules for solving a problem.” Google uses algorithms to solve problems of relating the proper keywords: where to place them, which keywords work, how and when they should be placed. Your actual profit comes from several directions of the algorithm.

Google, as a search engine, has to measure the relevancy of the keyword to your ad and the website. It also measures the relevancy of the ad copy to the website. For example, if you have a website totally dedicated to football, but your PPC Advertising only uses the term “ball”, the search engine is more likely to rank “ball” lower than “football”. You have to consider terms that are both the normal and that are outside the normal.

Parents measure how well their child does in school by his/her homework and report cards. Google and the other search engines measure how well your site does by how much time is spent visiting the site (from the first click) and the users that return to the site. What do your PPC Management and your site say about your business/organization.

Monitor your conversion rates. Google’s conversation tracking gives you a first hand account of how well the PPC Advertising is helping your overall site. Ask your Pay Per Click Management professional about the quality score of all of your keywords. This will help determine your competition and find out your projected profit margin.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Sabotage PPC?

Clay Sinclair


Competition means to beat out the other competition of a game or event, open-mindedly, carefully, and most often ethically. You’ll quickly come to find that some competitors are not ethical—at all—they just want to wear the halo. While it may be easy, it’s also very deceitful to sabotage PPC advertising.

In reading Search Engine Promotion Help, there are four major ways a company or organization can hinder or sincerely hurt your Pay Per Click Advertising. Before you read this article (which is about SEO but relates to PPC), make sure you know your enemies and keep them close. Once you’ve established that, study trends and see how their PPC campaign operates. Make notes about their PPC Management such as how the PPC keywords are used, what times, and why.

Now, read the article. This is one basic article you’ll want to give special attention. One of the rules in this article is to keep all of your company’s necessary information out of the public eye. It’s easy to write a riveting article or abstract for your PPC Management but the words used can be keywords for destruction.

Discuss any concerns you have with your PPC Advertising professional. Do not take this matter into your own hands. Once you’ve crossed this bridge, you’ll know how to avoid sabotage.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at mailto:info@ppce.net?subject=RSS

PPC Management Balancing Act

By: Clay Sinclair


Effective Pay Per Click Management hinges on several variables that are sometimes out of our control. Since there are so many ingredients involved in formulating that winning combination of keywords, ad copy, landing pages and budgets, the mix often becomes blurry. Here's what I mean ...

Scenario 1. After a PPC Campaign is optimized and delivering excellent results, the client - 9 times out of 10 - will want to spend more ... which is great! However, sometimes the client is in a niche industry and is only selling 1 product or service. In this case, spending more isn't an option for growth because in order to spend more (in efforts to make more), the optimization setting on the campaign will have to be undone.

Scenario 2. Some clients have many items for sale on their website - and vast resources of cash to throw at it. However, due to competition, pricing, availability of the item or poor website conversion rates - achieving a favorable ROAS (or ROI) often involve not being able to spend the entire monthly budget. When optimization settings are undone or even altered they risk tanking their ROI (ROAS) stats.

Scenario 3. In the beginning stages of PPC Marketing many companies have limited budgets at first, but have thousands of keywords / products. This is a case where their budgets don't support their keyword bank (amount of keywords in the account). This forces Google to sporadically show their ads throughout the day to provide ample coverage of their ads based on their daily ad spend limits.

So what is the solution to all of these scenarios? That's a great question in that no two PPC Campaigns are alike. To impose a cookie cutter solution to any of these problems could result in devastating results. Each case needs to be analyzed from both a Pay Per Click Management perspective as well as from a business perspective. When those two aspects are included in the problem solving process the outcome is often times favorable and profitable.

As PPC Managers, we owe it to our clients to give them the facts and sometimes the hard truth. But in the long run, if your motives are pure (not making excuses) your clients will respect you and continue the business relationship.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Should the Government Monitor the Pay Per Click Industry

By: Clay Sinclair


This is a tough question to answer. Most of the information posted on the internet, true or fiction, is based upon the first amendment—free speech ... Read the entire Should the Government Monitor the Pay Per Click Industry article here.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Talk To Your Clients for Inspiration

By: Clay Sinclair


Working on the same campaigns for different clients, but the same industry ... Read the entire article here.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Invest in Tomorrow

By: Clay Sinclair


Yes, children will lead the way, but where exactly are they leading us, the current professionals? I don’t want to end up just anywhere with an obituary that reads “He had the best PPC campaigns. He’ll be missed.” If you teach the young professionals of tomorrow, your Pay Per Click Management can only get better.

Have a talk with your children, nieces, nephew or even the neighbor’s children. Explain to them the importance of learning how to navigate a formal Pay Per Click campaign and the profit behind it. It’s easy to learn, but dedication and open mindedness is most important; all industries are unique. To learn the essentials of PPC Advertising allows the young professional to get ahead of everyone else.

The internet is fairly new and changing faster than I can type. Any new PPC professional has to be ready for anything. As they learn in class about the internet, Google, and how to visit and change sites, they should also know WHY they’re able to see certain sites on the first page. A school will not explain to your grade school student or high school student the most generic basics of Pay per Click. Take this case into your own hands.

We all want our children to make a difference, and at the same time be able to support themselves. Developing the most profitable, clean, attention-getting Pay Per Click Advertising campaign for a company or organization is most certainly a way to get yourself recognized. If your child decides to build campaigns by him/herself you’ll be proud to know that you gave your child the first stepping stone for success.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Hey! How Do I Get THEIR Rankings?

By: Clay Sinclair


Have you ever seen companies that seem to gracefully glade to the first slot on the first page of Google? Ever wonder how that particular company got there? Read the entire article here.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

PPC vs Paid Link

By: Clay Sinclair


Pay Per Click is a complete advertising management system to coordinate online profitability with the proper design, keywords, and timing. Professionals, individuals and companies, are qualified to examine and review the proper details and ethics for online advertising. The actual work of PPC Advertising is conducted and monitored by dedicated professionals.

Paid links are second best, at best. If you’re purchasing paid links, you’re buying the content of strictly opinionate individuals who own the position of determining gaining the rankings your company should have or want. These companies add highly rated keywords or links to the copy, post it online and wait for the results.

Which system is better? Pay Per Click Advertising, of course! Most of the search engines are monitoring the original text links associated with Pay Per Click and the second hand online advertising. If detected, there will most likely be high consequences to pay—penalized and/or banned.

If you’d like to know more about Pay Per Click Management and how to avoid being second best, contact PPCE.net. We’re dedicated PPC professionals who are ethical and honor the full value of text links. Don’t hesitate to contact us to discuss the difference between PPC and paid links.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Combine Usability and PPC Advertising

By: Clay Sinclair


One sure way to find out how well your audience responds your company or organization is usability testing for your PPC Management. This type of testing determines how well a normal group of uses your service or product. This group is not a specific audience, but individuals who see your PPC advertisement and want to know more. It’s considered a controlled experiment by the keywords, phrases, and graphics (if any) are used. If there are certain words that people respond to better than others, continue to use them. Usability allows you to control everything about your campaign and see what your audience wants.

Wait and watch to see how many times the audience clicks on a particular keyword or phrase. A suggestion is to use the synonym of those particular key words and phrases. They have the same meaning, but you’re watching to see if the audience accepts them the same way. Your PPC Advertising will develop into a profitable business.

The audience response will decide your next move. Errors easily escape our eyes and ears (if the campaign is read aloud). A misspelled word here or an improper graphic there—when it seems right to the designer/creator—can wreak havoc. Start your campaign with a basic amount in the PPC Advertising campaign, not too high, and learn of any errors for low rankings.

If this is not your first PPC Advertising campaign, study your past designs and see what errors are correctable. What can be changed in current and future Pay Per Click campaigns as not to repeat past errors? If this is your first campaign in PPC Management, let PPCE help you connect, carefully and wisely, with all audiences.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

The War of Search

By: Clay Sinclair


There’s Iraq, the Cold War and even Vietnam, but nothing can prepare you for the Search Engine War going on now. No, this is not something completely new. Yes, there is expected to be rivalry between search engines, but an all out war??? Is this so-called war about the individuals who use the internet or the almighty dollar? What does this mean for the art of Pay Per Click Advertising?

In articles that discuss Search Wars, there is undeniable competition between all of the search engines. What’s intriguing is the way it’s affecting natural and Pay Per Click search. Pay Per Click Management came to life in efforts for a search engine to save itself. The others joined and recognized the value of Pay Per Click Advertising as quickly as they could.

With SEO being an all natural way to search, a Pay Per Click war is less likely. PPC Management is paid advertising where everyone who is involved in search decides how changes are made. Because the terms you getting are also paid for, it’s less likely for a Pay Per Click war to happen among the search engines. One engine would have to have a monopoly with certain terms and that just will not happen.

There’s no reason to fight or to have war with one another. Pay per click management, if carefully guided, will remain a positive, dominant force in the world of Information Technology (or Search). For Pay Per Click Advertising, this means a chance to indefinitely help your industry and related industries develop into much more than a business.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Details of Pay Per Click Management

PPC Management is much like the stock market, except an outrageously better return on your investment. Keep reading; let me explain. The keywords and phrases chosen for your pay per click account act like the stocks and bonds chosen for a Wall Street portfolio. The stocks go up when the public or enough of the public decides on certain criteria for the stock.

If the fields have a great orange harvest and pork bellies continue to grow—the stock goes up. If not, the profit for commodities slowly declines or does not grow at all. The same is true for pay per click marketing. Keywords, or buzz words, must link to your audience, for your harvest.

Pay per click advertising gives you control to determine that harvest. Ideally and cautiously, use your current audience to dictate future growth. Ask your PPC manager: how and what key phrases to change or delete from campaign? In my industry, will my SEO and PPC management work collectively? Are there any specific PPC trends that apply before choosing my keywords?

So much pay per click management, so much time. The details of PPC are great, the results are astonishing. There are too many details to go through in this small article; call PPCE to find out what pay per click campaign is right for your company.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

PPC and You: Basics of PPC

PPC, or Pay Per Click as its known professionally, is an online tool used to advertise retail products or services quickly and very simply. The “sponsored ads” or ads located on the right of the screen are the PPC ads. You’ll only purchase this service when a potential customer or client actually clicks on your ad. What will you say to make people visit and buy from your site?

Keywords outline your products or services. They make people think about what you have to offer. Your Ad Copy are the 5-10 most attractive, attention getting words used to describe the keyword that impel the user to click through to your site.

Seems simple, right? Choose keywords, develope the proper ad copy, post it online, watch your clientele grow. Four steps to prosperity have never been so good. PPCE welcomes the opportunity to assist you in reaching your PPC goals.

The ideals of pay per click for any organization or company will differ, but the general basics remain the same. Connect to your current and future audience the art of PPC.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

PPC and You: Outside the Norm

By: Clay Sinclair

Whether you’re the CEO of a new company or the President of a company that’s been around for generations, there is always room to expand and grow. The potential for a company with PPC Advertising is outstanding. Step outside the normal realm of advertising, and grow with effective pay per click management.

Most advertising modules offer you various ideas and even great solutions they’ve considered, put them together—whether it be print, television or online—and then charge you for it. With PPC Advertising, as with PPCE, you’re able to step outside the norm and convert your own ideas and advertising solutions into pay per click areas of profitably and growth. Pay per click allows you to bring those ideas—all of them—to the very first page to be seen by all.

Don’t wonder, don’t imagine—just see your ad on the first page of the search engine of your choice. Pay per click advertising gives your business the opportunity to tell about your business, without saying one word.

A new advertising idea such as this one does wonders for any business, large or small. Contact PPCE to learn more about our pay per click management (PPC Management). Take a look at different search engines, and look to the right. Review the sponsored ads and click your refresh button to see how many ads are there, how many times each ad appears and the keywords. More importantly, think of how PPCE can help you bring your ad to life.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Conversion Rates and Pay Per Click Management

By: Clay Sinclair

What is a Conversion?:

A conversion is the result of a user taking the action on your site such as a sale, completed contact form, phone call or email.

How are Conversion Rates Calculated?:

This is simply done by dividing the number of actions (sale, completed lead forms, phone calls, etc.) and dividing that number by the amount of clicks. Remember, dividing the small number by the big number give you a percentage. So, lets say you want to figure your conversion rates for the day and you had 27 sales and received a total of 1500 clicks. Simply divide 27 by 1500 (27 / 1500) to get a conversion rate of 1.8% (avg. conversion rate)

Paid Search and Your Website:

You know how it is around tax season when you drive by the local H&R Block and there's someone standing out by the road with a goofy uncle Sam costume on waving a sign around to get you to come inside? That's a pretty good analogy of whatpay per click advertising is. We're putting a sign out there relevant to a keyword in efforts to get some of that traffic to come to your business. Now, effective PPC Management will take that user to the best page on the site according to the keyword searched - the equivalent of taking them to the best salesman in the store for a specific product. Now it's up to your site to make the sale.

Website Sales and Usability:

If your conversion rates are low - below 2%, you may have some usability problems. Some common problems we see occur during the Check Out process. Do you require the user to create an account? This is a Huge Turn Off for most internet buyers. Give the user to either set up an account for faster check out the next time they buy from your site OR to check out without creating an account. Remember, the least amount of clicks to the sale the better.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

My Space Guardian Toolbar

By: Clay Sinclair

Recently a client of mine contacted me asking about a service offered by a so-called  "Internet Marketing Company". They're promoting a new toolbar that is downloaded for free called My Space Guardian.

What is My Space Guardian Toolbar?:

My Space Guardian toolbar is a toolbar that positions itself at the top of your web browser that has some great features for My Space users. With some robust search features and My Space safety features like their Predator search it almost seems too good to be free ... or is it?

Here's How it Works:

When the user plugs in a keyword search, their toolbar basically takes the search results hostage and displays results from their list of clients. That's right, you're not always seeing Google Results - you're seeing their paid clients results. This could be in the form of banners, ppc advertising and possibly
even organic listings.

While they advertise the download as containing "No Spyware" - I have to question what they do with the information gleaned from the search data.

In Summary:

They offered my client 4 keywords @ a cost of over $7k and guaranteed them 30,000+ clicks. My advice to them was to "run away"! These types of services typically don't provide results. Plus, my client's PPC Campaigns typically produce an ROI between 500% and 700%. I advised them to spend the $7k in Adwords where the return is solid.

However, you need to analyze your product / service against their market place. In this case, would My Space be a hot bed of people interested in what you have to offer?

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Negative Keywords and Your PPC Management Strategy

By: Clay Sinclair

While negative keywords have been around for quite some time, most people don't know what they are let alone how to use them. The paragraphs below will give you insight on how to use negative keywords to improve your pay per click management.

What are Negative Keywords?:

Negative Keywords are those handy little gems that help us filter out the possibility of attracting a non qualified user to the site. When certain keywords are designated as Negative Keywords, then Google will prevent your keywords from triggering your ads if that negative keyword was included in the search query.

How to use Negative Keywords:

The effectiveness of your negative keyword list relies on the structure of your account.

You can have negative keywords entered at the Account Level or at the Campaign Level. For example, let's say you're operating a website that provides clean jokes and stories for people to read. In this instance, an Account Level negative keyword list containing negative keywords like "nasty, dirty, sexy ..." would be appropriate.

Now let's assume you run a Costume site selling costumes for many occasions. You could have a campaign set up for Children's Halloween Costumes and a campaign for Adult Sexy Costumes. In this case you should put negative keywords at the Campaign Level of the Children's Halloween Costumes like "sexy, adult, revealing, etc." to prevent those keywords from triggering when kids are searching for Halloween costumes. Like wise, in your Adult Sexy Costumes campaign, you should enter Campaign Level Negative Keywords like "child, children, kids, etc." to prevent any of your keywords from triggering as the result of children searching for costumes.

In Summary:

Negative Keywords when used correctly will save you money, improve your online ROI from your pay per click accounts and present your site / products in a better light to all prospects searching for your products / service.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Buying Links & Pay Per Click Advertising

By: Clay Sinclair



Jennifer Laycock of Search Engine Guide makes some great points In her

article ...

SEO Has Always Been a Game at Beating "the Algorithm":

I remember working at a large SEO Agency for 5 years (prior to starting PPCE.net) and working feverishly to get client's websites ranked in Google. Over the course of those years we saw SEVERAL "algorithm" changes on Google's end that really shook up the rankings on our client's sites. When you think about it - when Google makes a change and websites suddenly lose their positioning, that could literally be tagged as "sudden death" to most businesses. That's just one reason I'm a huge supporter of PPC Advertising.

Why Does Google Change Things Up Anyway?:

Always remember this - Google is all about user experience. When people log on to Google.com and start in with their keyword searches, Google wants to provide that user with the best results - both organic and paid search so the user will come back again and again.

So when a website owner finds a way to get ranked above his competition (other than longevity, good coding in the source code, a lot of relevant content and legitimate links) then it literally becomes Google's job to play internet police and penalize that site.

Think of if this way ... whenever Google changes things up it's almost always in efforts to kick out the spammers. Remember the days of keyword stuffing meta tags or putting hidden text in the body of a webpage that was a massive repetition of a handful of keywords? Aren't you glad that those "POS" sites are gone? I am!

The Latest Craze in SEO - Buying Links:

While effective (at least it is now) Google is getting ready to shake things up again. If you've employed a service to blast a bunch of text links out to their paid bloggers, you may want to rethink that strategy. According to Jennifers article linked above - the day is rapidly approaching when those links won't do you much good.

Also check out the first thing Google Webmaster says to do when your site is launched and you're ready to show it to the world. They say (and I quote) " ... have other RELEVANT sites link to yours." The reason these blog links are getting so much scrutiny from Google is because most blogs being used for links aren't relevant to the site they're linking to. Yes, these bloggers are instructed to write a
few paragraphs of "relevant" content around these text links, but that hardly classifies the entire blog as "relevant". (Just another spam method if you ask me).

In Summary:

If you're really relying on this latest method of optimizing your site (which it really isn't optimizing your site at all), I should say relying on buying text links in blogs for better rankings, you may want to reconsider your strategy as those dollars may go bye bye before long.

Solid PPC Management will always provide ROI to help continue your company's growth!

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

WordTracker Reveals the Top 500 Search Engine Keywords of the Week!

By: Clay Sinclair


WordTracker Reveals the Top 500 Search Engine Keywords of the Week!

Our friends at
Wordtracker and

Search Engine Guide released September 4, 2007 - the top 500
Search Engine

Keywords queried from the Largest Meta Crawlers on the Web over
the past 48 hours.

Search Engine Keywords and
Pay Per Click
Management:

While this keyword list is interesting and revealing, most of
these keywords would be too expensive to bid on

and would drive a lot of non relevant traffic to your site. While
this is obvious to most - we say this because we've

had to remove many of these keywords from our clients keyword
lists in both Google Adwords
and Yahoo SMS.

Below is a snippet (50) of that keyword list. For the full
list visit

Search Engine Watch!

The top 300 surge report

These are the top 300 queries from the last 48 hours, which

represents the complete queries from the largest Metacrawlers

on the web (Metacrawler/Dogpile etc..) for the last 48 hours.

Nos. Count Keyword

===========================================

1 5233 play games

2 4773 myspace

3 3542 yahoo

4 3409 google

5 3230 ebay

6 3165 play game

7 2781 myspace.com

8 2556 music lyrics

9 2461 baby boy names

10 2353 yahoo.com

11 2353 proxy https

12 2303 lauren caitlin upton

13 2300 youtube

14 2225 mapquest

15 1966 lunar eclipse

16 1746 nick hogan

17 1596 free english course

18 1593 youporn

19 1573 craigslist

20 1563 you tube

21 1536 game cheats for ps2

22 1534 facebook

23 1398 madden 08 cheats

24 1342 gospel music lyrics

25 1331 carpet skates

26 1318 local newspaper

27 1303 girls

28 1292 triple h

29 1258 hotmail.com

30 1249 meaning of names

31 1181 owen wilson

32 1161 hotmail

33 1121 nick bollea

34 1106 dictionary

35 1084 newspaper obituaries

36 1082 jessica alba

37 1056 paris hilton

38 1039 catnip video

39 1011 sperm shack movies

40 1010 jenna jameson

41 1005 jobs in nigeria

42 1001 yahoo mail

43 987 free radio stations

44 964 aol.com

45 948 wikipedia

46 940 george hotz

47 923 msn

48 897 soulja boy

49 887 fergie

50 875 gonzales resigns

Plan Today and be Happy Tomorrow:

Those who act today and get their businesses included in Google Local Search Results and Yahoo Local Search Results will be the ones that will greatly benefit from these searches tomorrow. Those who don't act today won't be left behind tomorrow, forcing them to scramble and pay expensive fee's (just like SEO Campaigns today) to get listed in this valuable new tool.

Pay Per Click Edge

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

And don’t forget the PPC Case Study linked in the footer of the site!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Google Voice - Google Local Search

By: Clay Sinclair


Why all the buzz lately about Google Local Search Results? Because Google is emphasizing the importance of local search results more and more each day ...

Now in Beta in Google Labs:

Google Voice Local Search - Google Voice Local Search is Google’s experimental service to make local-business search accessible over the phone. Using this service allows you to:

 

search for a local business by name or category. You can say "Giovanni's Pizzeria" or just "pizza". get connected to the business, free of charge. get the details by SMS if you’re using a mobile phone. Just say "text message".

And it's free. Google doesn’t charge you a thing for the call or for connecting you to the business. Regular phone charges may apply, based on your telephone service provider.



Note: Google Voice Local Search is still in its experimental stage. It may not be available at all times and may not work for all users. We’re fine-tuning the service to get better at recognizing your requests. It’s currently only available in English, in the US, for US business listings.



To find out more about getting GOOG-411 and other Google products on your mobile device, visit Google Mobile web site.

Announcing Backyard SEO from PPCE:

Showing up in Local Search results is gaining popularity and importance more and more each day. Goolge has even recognized this trend and has started developing more products and services around this search medium to make sure their users can find everything they want to find - without leaving their engine.

Plan Today and be Happy Tomorrow:

Those who act today and get their businesses included in Google Local Search Results and Yahoo Local Search Results will be the ones that will greatly benefit from these searches tomorrow. Those who don't act today won't be left behind tomorrow, forcing them to scramble and pay expensive fee's (just like SEO Campaigns today) to get listed in this valuable new tool.

Pay Per Click Edge

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

And don’t forget the PPC Case Study linked in the footer of the site!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

PPC Management Strategies & Google's Ad Scheduling

By Clay Sinclair

Google's Ad Scheduling can be used for much more than just day
parting. This article reveals how to use Google's

Ad Scheduling for Campaing Level Bid Management! Continue reading
for effective Pay Per
Click Management Strategies using this powerful tool!

Suggested Strategy:

Using Google's Ad Scheduling tool you now have the flexibility to
ramp up your bids on certain days and times or

decrease your bids on certain days and times. This can be
extremely powerful if you have the data to back up your

day parting / bidding settings. For example - if you're campaigns
are running on a set monthly budget then it's

imperative that each of those dollars counts. If you know what
your best converting days are or even the best times of each day,
then why not use this feature to dominate ad positions at those
critical times?

That's just one of many strategies you can employ with this
powerful tool - be creative!

Step 1 - Campaign Settings.

Log into your Adwords
account - select the campaign(s) to edit - click on the Edit
Settings button.

Step 2 - Locate the Ad Scheduling Feature.

Once inside the Campaign Setting window - scroll down to the
Advanced Options section - Ad Scheduling lives here.

Step 3 - Open the Ad Scheduling feature by clicking the
link.

This opens the actual Calendar View for the day parting
feature. (Wouldn't this be nice if Google made this a Monthly
calendar?)

Step 4 - Enter "Advanced Mode".

Notice a "% of Bid" column was added. This allows you to
Increase or Decrease your bids in percentage increments.









Step 5 - Edit your settings.

Now you can edit your day parting schedule AND your bids all in
a single interface. This tool allows you to edit each day
individually, by the entire week, week days only or weekends only.

When your finished making your edits simply save your changes and
your ready to go. Remember, if this is a strategy to capitalize on
the last few days of the month when your competitors ads don't
appear due to their budgets capping out, don't forget to log back in
on the first of the month to reset these settings.

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

And don’t forget the
PPC Case Study linked in the footer of the site!

Contact PPCE today at 888.451.6063 or email us at
info@ppce.net

WordTracker Reveals the Top 500 Search Engine Keywords

By Clay Sinclair

Our friends at
Wordtracker and

Search Engine Guide released Aug. 22, 2007 - the top 500
Search Engine

Keywords queried from the Largest Meta Crawlers on the Web over
the past 48 hours.

Search Engine Keywords and
Pay Per Click
Advertising:

While this keyword list is interesting and revealing, most of
these keywords would be too expensive to bid on

and would drive a lot of non relevant traffic to your site. While
this is obvious to most - we say this because we've

had to remove many of these keywords from our clients keyword
lists in both Google Adwords
and Yahoo SMS.

Below is a snippet (50) of that keyword list. For the full
list visit

Search Engine Watch!

The top 300 surge report

These are the top 300 queries from the last 48 hours, which

represents the complete queries from the largest Metacrawlers

on the web (Metacrawler/Dogpile etc..) for the last 48 hours.

Nos. Count Keyword

===========================================

1 5201 myspace

2 3561 play game

3 3540 google

4 3487 yahoo

5 3262 ebay

6 3167 play games

7 2879 myspace.com

8 2455 youtube

9 2288 mapquest

10 2101 yahoo.com

11 2094 game cheats for ps2

12 1942 baby boy names

13 1939 proxy https

14 1770 youporn

15 1567 girls

16 1534 music lyrics

17 1517 free radio stations

18 1514 facebook

19 1407 craigslist

20 1402 https hotmail

21 1370 free lady sonia

22 1358 finding dental care

23 1260 you tube

24 1211 funny videos

25 1159 hotmail.com

26 1144 paris hilton

27 1110 britney spears

28 1096 yahoo mail

29 1084 games cheat

30 1079 hotmail

31 1014 hurricane flossie

32 1011 dictionary

33 990 fergie

34 971 free english course

35 950 gospel music lyrics

36 936 jose offerman

37 927 jenna jameson

38 925 walmart

39 907 home video

40 891 msn

41 884 pictures of cats

42 884 aol.com

43 879 local newspaper

44 855 hot

45 844 west nile fever symptoms

46 830 wikipedia

47 827 home depot

48 821 mattel recall

49 819 www.myspace.com

50 818 mary louise parker

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

And don’t forget the
PPC Case Study linked in the footer of the site!

Contact PPCE today at 888.451.6063 or email us at
info@ppce.net

NEVER Play Dirty with PPC!

By Clay Sinclair

After reading

this article this morning I just have to say something ...

Don't Try to Pull the Wool Over Google's Eyes:

While I understand the purpose of that article was to enlighten
people on some of the Black Hat PPC Management techniques, I
can't help but think someone out there will try this stuff. Well
... Don't!

Allow me to pick apart some of the topics addressed in that
article.

Re: Non-Compliant Ads -

This article talks about using a URL other than your own for the
Display URL of your ad. 9 times out of 10 Google flags these ads
immediately. If you "test the times of your editorial reviews by
Google" (as stated in that article) you simply have too much time
on your hands.

Re: Same Search Term Multiple Ads -

This illegal tactic is called "Double Serving". If you literally
set up multiple accounts within Google using prepaid debit cards,
you might be able to pull this scam off ... for a season.
However, why risk getting the expense AND the possibility of
getting booted off the biggest search engine in the world!

Re: Copying Competitors Ads -

He makes this statement - "... copy a competitor’s ad (title,
copy, and display URL), and run it on your account with a
different click-through URL. As Google AdWords doesn’t allow
duplicate ads, you can wipe your competitor from the paid search
listings simply by using the same display URL. As long as you bid
more than the competitor’s maximum bid, your campaign should
replace theirs. "

What about the Quality Score? How much more would you have to bid
to have your "stolen ad" show up over your competitor?

In Closing -

The author of that article states that using these techniques
could put your PPC accounts at risk and that you should use them
with caution.

Pay Per Click Edge says to Never employ these tactics. Ethical
Pay Per Click
Management is Always the way to go.

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

And don’t forget the
PPC Case Study linked in the footer of the site!

Contact PPCE today at 888.451.6063 or email us at
info@ppce.net

Advanced PPC Management Techniques for MSN adCenter

By Clay Sinclair

For the purposes of this document, we’ll assume your
PPC campaigns are already set
up and that you’re not a novice at this. Below are some tips,
definitions and best practices to help you get the most from your
MSN adCenter campaigns.

Campaign Organization:

As noted briefly above, we’re going to assume that your campaigns
are already set up and running. But there are some fundamental
strategies that need to be followed.

MSN allows you to categorize your keywords and ads into Campaigns and Orders.
An "Order" is equal to an Ad Group in Google.

adCenter – Keywords.

When setting up your keywords in MSN, set everything up as a
Broad Match. Their system will automatically map your keyword
according to the fashion the keyword was queried. For example -
if your keyword is Dog Collar (broad match) and someone types in
"green dog collar" they will trigger your keyword and report it
as a broad match click. Now the same keyword when someone types
in "dog collar" will trigger and be reported as an exact match on
your reports. But if you set it up as an Exact Match for example
and a query is typed in of "collar dog" your keyword won't be
triggered. So, why not just set up all match types when setting
up an account?

Because their system has a single keyword entry with different
match type options for that single keyword. With that said, you
can only put a single tracking parameter on each keyword which
would only report in 3 party software as whatever match type you
code your URL string - which could (and will) provide inaccurate
data. It's best to set up all keywords as broad match, gather
some data and determine if your have higher conversion rates with
particular keywords and specific match types with each keyword.


When uploading your keywords, be SURE to use the different
Parameters available to help with your ad copy.
{param1}destination URL - {param2} Dynamic Text (for your Titles.
IF your keyword is longer than 25 characters, write a version of
the keyword in here. eg. if your keyword is "travel information
for California" type in - Travel Info For California.) and
{param3} Dynamic Text (optional for individual description
lines).

MSN adCenter – Ad Copy Best Practices.

Again - best practice dictates the use of keywords in your titles (and even descriptions). MSN has a Keyword insertion
feature, but unfortunately doesn't have the default text feature in case your inserted keyword exceeds their 25 character limit.
So what happens then if you use that command in your title line, but your keyword is longer than 25 characters? MSN will not
let that ad show which will also kill that keyword until your fix that title line.
The best work around I've discovered is using those parameters mentioned in the Keyword Set Up portion above. By using the {param2} command in
your title line, you can now display your keyword or a custom title because of the {param2} line you filled in during the keyword set up.
Descriptions are 70 characters like Google and the same rules apply. So, if a single description will suffice for all your keywords in that order
enter it one time in the ad text set up portion of the campaign set up. Otherwise you can use the {param3}command to pull
your individual descriptions you entered during the keyword set up.

Now that the more complex portion of your campaigns are set up – don’t forget to A/B Test your ad copy, keyword match types and landing pages – documenting your results - for optimum performance.

This is a huge task that can be time consuming and difficult to accomplish if you don’t have the expertise or the tools to do it correctly. Contact us today for a fast, free proposal. 888.451.6063 or email us at info@ppce.net.

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

And don’t forget the
PPC Case Study linked in the footer of the site!

Contact PPCE today at 888.451.6063 or email us at
info@ppce.net

Advanced Optimization Techniques for Google Adwords

By Clay Sinclair

For the purposes of this document, we’ll assume yourPPC campaigns are already set up and that you’re not a novice at this. Below are some tips,definitions and best practices to help you get the most from your Google Adwords campaigns.

Campaign Organization:

As noted briefly above, we’re going to assume that your campaigns are already set up and running. But there are some fundamental strategies that need to be followed.

First of all, your Google account can have 25 campaigns with up to 100 ad groups per campaign. If you find that you need more campaigns, you can contact Google and have that increased up to 99 campaigns, but the 100 ad groups per campaign isn’t changeable.

Google – Keywords.

Google’s system gives you the opportunity to use 3 different match type scenarios – Broad, Phrase and Exact. (Don’t forget about those valuable Negative keywords, too – but for the sake of this document we won’t go into those).

Broad Match – these keywords are easily identified in your adwords interface because they don’t have any quotation marks or brackets around them. Google casts a wide net with these keywords so be careful when using them. Google will even match up these keywords with your ad copy! For example – I’ve seen the broad keyword – American Idol fire when someone typed in Clay Aiken.

Phrase Match – These keywords are identified in your campaigns with quotation marks around them. These keywords will only trigger when the keyword someone types is in the same order as your phrase match keyword. For example – if your keyword is – “green widgets” and someone types in – widgets green – that keyword won’t fire. It can also fire when someone types in – big green widgets or green widgets with spots. Again, as long as those two words are together that keyword could trigger.

Exact Match – These keywords are identified in your interface with brackets around the keywords. For example – [adwords]. For these types of keywords to fire, the search query has to be exactly what your keyword is – hence the meaning of Exact Match.

Best Practice for keywords – Single keyword = exact match. 2 or 3 keywords phrase = phrase match. 4 or more keyword phrases = broad match.

Google – Ad Copy Best Practices.

Studies prove that inserting the keyword in your Titles increases your CTR. Google has the best keyword insertion method as they allow "default text" to display in case your ad title after the keyword is inserted exceeds 25 characters. You can do this by typing it in this way - {KeyWord:Default Ad Copy}. Also, by capitalizing the K and the W will capitalize the first word of each of your keywords in your inserted phrase. *Note* - I've even done this in one of the Description lines which created unique
Ads with great CTR's!

Google also allows you to use capitalize the first letter of every word, you can use one exclamation point on each description line, you can use various other characters like question marks
and quotation marks and you can even display your phone number in your ad. You can even use the Display URL line to sneak in the keyword again by making it look like a page on your site, for example – PPCE.net/PPC-Management. Last but not least, don't forget a strong call to action. You can't use superlatives like "best" or "hottest" or even "click here". You should use calls to action like "Buy Now", "Buy Now & Save!" or "Learn More" or
"Learn Why!". You can even list your phone number in your ad to try to defer cost of a click and impel your user to pick up the phone and call instead. However, ads with phone numbers usually get clicked on anyway, so why not use that valuable real estate to filter your potential visitor the best you can.

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

And don’t forget the PPC Case Study linked in the footer of the site!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Pay Per Click Management Tips for Google's Content Network

Google's Content Network can be a very powerful tool in your gig bag of PPC Management success. By selecting a simple setting inside your campaign settings, you can literally reach millions of readers / potential customers that Google.com and Google's Search Network simply doesn't reach. Read on for PPC Optimization tips and potential hazards when it comes to the Content Network.

Campaign Organization:
When setting up your campaigns there are a couple of ways to effectively organize them. One way is to have a single campaign that is enabled for both Google.com (and their search network if you so choose) and Google's Content Network. If you decide to go this route make sure you select the option that allows you to control bids separately across both networks. My preferred method is to set up separate campaigns ... one for Google's Search Network and one for the Content Network. This will allow you to better control the daily / monthly spend since you can only set
budget caps at the Campaign Level.

Ad Groups Inside Your Content Network Campaigns.
Don't worry about duplicate keyword issues with the keywords inside your Content Network Ad Groups. Google decides where to show your ads across their Content Network based on the Ad Group relevancy as a whole. This includes keywords and ad copy. So, remember it this way ... Google's Content Network is NOT keyword
driven - it's relevancy driven. After all, when you see ads on another site that are Sponsored Listings from Google Adsense, you didn't have to type in a keyword to display those ads.

Laser Target Your Content Network Ad Groups.
When dumping keywords in your Content Network ad groups, keep the list as short as possible and Laser Focused! Remember, Google decides where to show your ads based on the Ad Group relevancy ... not based on each keyword. For example, if your business is generating leads for colleges and schools providing nursing degrees, then it makes sense to have an Ad Group in your Search Network campaigns targeting keywords such as "nursing jobs" or "nurse salary". But, for the Content Network, those keywords should not be in your Ad Group because this give Google the option to show your ads on medical job boards, resume writing sites and other non relevant sites. For the Content Network Ad Groups it's best to keep your keywords laser focused - in Exact Match format - targeting your specific niche ... like [nursing degree] [nursing degrees] [nursing school] [nursing schools] [cna degree] etc.

Placement Reports.
Monitor your Content Network performance by pulling Placement Reports inside Google's Reporting interface. When you receive enough data to start crunching useful stats, find the Domains that are driving quality / converting traffic to your site.

Site Match Campaigns.
Set up Site Match campaigns targeting the Domains you identified in your Placement Reports and allocate your budgets accordingly. (Don't forget to add these domains to your Excluded Domain list for your Content Network Campaigns). Here's a tip - when crunching your data to determine which sites you want to add to your Site Match campaign, calculate your Avg. Cost p/ Impression for that site to start off your Site Match CPM Bid. After you start receiving conversion data from each site match site you can then dial in your CPM Bids to achieve your CPA (Cost Per Acquisition) target.

Click Fraud and Google's Content Network.
While click fraud is a problem, we believe most click fraud takes place across Google's Content Network. There are several good services out there that track and prevent click fraud, but we recommend Adwatcher.com. Their service is easy to set up and reliable.

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

And don’t forget the PPC Case Study
showing impressive Content Network results - linked in the footer of the site!

Contact PPCE today at 888.451.6063 or email us at
mailto:info@ppce.net?subject=RSS

PPCE.net Announces Fixed Billing Rates and Month to Month Agreements

North Carolina based PPC Management firm announces fixed rate billing plans and month-to-month service agreements.

Raleigh, NC (PRWeb) August 16, 2007 – North Carolina based Pay Per Click Management company, PPCE.net (http://www.ppce.net) is shaking things up with fixed billing rates and month to month agreements!

PPCE.net President Clay Sinclair says “After working for a large agency for the previous 5 years, I got to see and learn from their mistakes. One of the biggest mistakes we see in most agencies is how they bill their clients for their services. Charging the client a percentage of their overall monthly ad spend just doesn’t make sense. We feel this model is broken – here’s why: As your campaigns develop and improve in performance, it’s typical for the client to increase their spending in order to drive more leads, sell more product, increase the amount of phone calls, etc. Increasing your daily cap inside of Google Adwords, Yahoo SMS, MSN adCenter and other second tier engines is as simple as logging in, making a simple change and logging back out. The entire process takes about 30 seconds … why should your monthly fee increase when the actual work load didn’t?”

Simply put, if company’s are paying their Pay Per Click Management firm a percentage of their spend (typically between 15% and 25%) they’re being penalized for growth. Pay Per Click Edge (hence the anagram PPCE) provides each prospect with a custom proposal based on the number of keywords (and potential keywords) and the number of search engines they’ll be managing. With PPCE.net a company’s ad spend is Unlimited!

“By charging clients a flat rate each month, it helps company’s to more accurately budget their marketing dollars by eliminating the moving target created by the percentage of spend model.” President & Founder of PPCE – Clay Sinclair also adds, “In addition to this unique approach to billing, all agreements between PPCE and our clients are on a month to month basis … No Long Term Contracts. This puts the burden of performance on our shoulders in order to retain our clients, rather than a legal document. We truly view our clients as partners and believe in Building Long Term Partnerships through Performance and Value Instead of Contracts.”

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

And don’t forget the
PPC Case Study linked in the footer of the site!

Contact PPCE today at 888.451.6063 or email us at
info@ppce.net