Friday, May 16, 2008
Andy Beal - Marketing Pilgrim - Best Contact Form
What does Andy Beal of Marketing Pilgrim say about Best Contact Form? "... it is the Best Contact Form I've ever used!" Read more of what Andy had to say about Best Contact Form here.
What is the automatic matching beta
Automatic matching is an optional feature that helps your ads reach targeted traffic missed by your keyword lists. It works by analyzing the ads, keywords, and landing pages in your ad group. It then shows your ads on search queries relevant to this information.
When automatic matching is first enabled, it dedicates a short period of time to gather information about your campaign. During this period, you won't see any change to your traffic levels. Once automatic matching has evaluated your campaign, your ads will start to show on additional relevant search queries.
The system will continually monitor your performance on these queries and adjust its matches accordingly. Automatic matching aims to show your ads only on queries that yield a high clickthrough rate (CTR) and a cost-per-click (CPC) comparable to or better than your ad group's current average CPC. This way, your ads receive additional targeted traffic at a similar cost to your current traffic.
Automatic matching won't allow your spend to exceed your budget, and it also won't affect the traffic you're currently receiving. For example, say your campaign's daily budget is $10, and on average you accrue $8 in traffic in a day. The automatic matching system may add $1 of relevant traffic per day, meaning it will not prevent your ads from accruing the traffic it normally does. Note also that automatic matching will not affect your campaigns if they already capture the majority of relevant traffic.
Here are a few more details about the feature:
Opting in and out: Automatic matching is applied at the campaign level. You can opt your campaign in and out of automatic matching on your Campaign Settings page.
Google Network: Automatic matching does not affect your ad delivery on the content network. It does affect your ad delivery on Google and the search network.
Quality Score: The traffic accrued by automatic matching won't affect your keywords' Quality Scores or minimum bids.
Ad position: When ranking your ads on search queries acquired through automatic matching, the cost-per-click (CPC) bid will approximate the current average CPC of your ad group. Learn more about ad rank for automatic matching.
Performance statistics: Aggregated performance statistics for automatic matching will appear in each ad group's Keywords tab, in a line item labeled Automatic Matching Total.
Search Query Performance report: You can see the search queries that triggered your ads due to automatic matching by running a Search Query Performance report. The queries will be labeled Automatic in the Search Query Match Type column.
Information found and presented by PPCE.net - a ppc management / pay per click management company.
When automatic matching is first enabled, it dedicates a short period of time to gather information about your campaign. During this period, you won't see any change to your traffic levels. Once automatic matching has evaluated your campaign, your ads will start to show on additional relevant search queries.
The system will continually monitor your performance on these queries and adjust its matches accordingly. Automatic matching aims to show your ads only on queries that yield a high clickthrough rate (CTR) and a cost-per-click (CPC) comparable to or better than your ad group's current average CPC. This way, your ads receive additional targeted traffic at a similar cost to your current traffic.
Automatic matching won't allow your spend to exceed your budget, and it also won't affect the traffic you're currently receiving. For example, say your campaign's daily budget is $10, and on average you accrue $8 in traffic in a day. The automatic matching system may add $1 of relevant traffic per day, meaning it will not prevent your ads from accruing the traffic it normally does. Note also that automatic matching will not affect your campaigns if they already capture the majority of relevant traffic.
Here are a few more details about the feature:
Opting in and out: Automatic matching is applied at the campaign level. You can opt your campaign in and out of automatic matching on your Campaign Settings page.
Google Network: Automatic matching does not affect your ad delivery on the content network. It does affect your ad delivery on Google and the search network.
Quality Score: The traffic accrued by automatic matching won't affect your keywords' Quality Scores or minimum bids.
Ad position: When ranking your ads on search queries acquired through automatic matching, the cost-per-click (CPC) bid will approximate the current average CPC of your ad group. Learn more about ad rank for automatic matching.
Performance statistics: Aggregated performance statistics for automatic matching will appear in each ad group's Keywords tab, in a line item labeled Automatic Matching Total.
Search Query Performance report: You can see the search queries that triggered your ads due to automatic matching by running a Search Query Performance report. The queries will be labeled Automatic in the Search Query Match Type column.
Information found and presented by PPCE.net - a ppc management / pay per click management company.
Tuesday, May 6, 2008
Are You Hurting Your Own Quality Score in Google Adwords?
By Clay Sinclair.
Tip for PPCE.net's PPC Management / Pay Per Click Management Clients:
Over the past several months we've noticed a big change in Adwords. Particularly the increase in minimum CPC's to maintain ad positions. Some of this can be contributed to increased competition, but the bulk of it is due to your keyword's "Quality Score".
Google is very serious about providing their users with the best search experience possible, so they're tightening up their standards on what deems a site relevant.
I could go into depth on that topic, but for the sake of this article I want to address the question in the title ... "Are You Hurting Your Own Quality Score in Google Adwords?" The answer to that question is "yes" IF you perform keyword searches on your core keywords and don't click your ad, stay on the site a while and eventually convert.
So, how can you check your keywords / ads through out the day? By using the Google Adwords Ad Preview Tool. This nifty tool allows you to see how your ads display on a National Level or at the State Level and DOES NOT accrue impressions on your ads! Note - if your campaings are Geo Targeted, then you need to search your ads in the areas targeted. If you leave the "State" field set to "all regions within this country" while Geo Targeting your ads, the preview tool won't show your ad because the ad isn't a National Ad.
Tip for PPCE.net's PPC Management / Pay Per Click Management Clients:
Over the past several months we've noticed a big change in Adwords. Particularly the increase in minimum CPC's to maintain ad positions. Some of this can be contributed to increased competition, but the bulk of it is due to your keyword's "Quality Score".
Google is very serious about providing their users with the best search experience possible, so they're tightening up their standards on what deems a site relevant.
I could go into depth on that topic, but for the sake of this article I want to address the question in the title ... "Are You Hurting Your Own Quality Score in Google Adwords?" The answer to that question is "yes" IF you perform keyword searches on your core keywords and don't click your ad, stay on the site a while and eventually convert.
So, how can you check your keywords / ads through out the day? By using the Google Adwords Ad Preview Tool. This nifty tool allows you to see how your ads display on a National Level or at the State Level and DOES NOT accrue impressions on your ads! Note - if your campaings are Geo Targeted, then you need to search your ads in the areas targeted. If you leave the "State" field set to "all regions within this country" while Geo Targeting your ads, the preview tool won't show your ad because the ad isn't a National Ad.
Saturday, May 3, 2008
Google History aka Personalized Search
Article by Clay Sinclair.
Have you noticed lately that when you do keyword searches for your best keywords that your rankings (I'm talking "Organic" rankings) are all over the place?
I have. I even got a few people on the phone and had them do the same keyword searches and they all reported seeing my site in different places for the same keyword.
For example - when I search the keyword ... ppc management ... I used to see myself organically at #3. Now I see my site on page 2. But when my 2 other friends did the same keyword search, they both reported seeing my site at #3 and #5.
Same thing happened when I typed in the keyword ... pay per click management ... I used to be around positions #5 or #6 and now I'm on page 2. But when my buddies did the same keyword search they reported seeing my7 site where I used to see me site.
In researching this problem I came across some information on Google's site pertaining to their new "History" program. Although Google states that this is a program you have to sign up for (like Adwords and Gmail), I can't help but think they're implementing a "Personalized Search" history for all users to some degree.
You see, I used to search my 2 keywords above several times a day to get that warm fuzzy that "Google Loves My Site" from seeing my rankings on those two very competitive keywords so high. But with the "Personalized / History" program from Google, it makes sense that since I didn't always click on my organic listings, spend a good amount of time on my site and eventually convert by filling out my web forms that Google, in there efforts to provide me with the "best search experience possible", now serves up the results for those two keywords differently.
If anyone reading this article has experienced the same results / challenges as I just described, please reply to this post and let me know your experience.
Have you noticed lately that when you do keyword searches for your best keywords that your rankings (I'm talking "Organic" rankings) are all over the place?
I have. I even got a few people on the phone and had them do the same keyword searches and they all reported seeing my site in different places for the same keyword.
For example - when I search the keyword ... ppc management ... I used to see myself organically at #3. Now I see my site on page 2. But when my 2 other friends did the same keyword search, they both reported seeing my site at #3 and #5.
Same thing happened when I typed in the keyword ... pay per click management ... I used to be around positions #5 or #6 and now I'm on page 2. But when my buddies did the same keyword search they reported seeing my7 site where I used to see me site.
In researching this problem I came across some information on Google's site pertaining to their new "History" program. Although Google states that this is a program you have to sign up for (like Adwords and Gmail), I can't help but think they're implementing a "Personalized Search" history for all users to some degree.
You see, I used to search my 2 keywords above several times a day to get that warm fuzzy that "Google Loves My Site" from seeing my rankings on those two very competitive keywords so high. But with the "Personalized / History" program from Google, it makes sense that since I didn't always click on my organic listings, spend a good amount of time on my site and eventually convert by filling out my web forms that Google, in there efforts to provide me with the "best search experience possible", now serves up the results for those two keywords differently.
If anyone reading this article has experienced the same results / challenges as I just described, please reply to this post and let me know your experience.
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