By Clay Sinclair
After reading
this article this morning I just have to say something ...
Don't Try to Pull the Wool Over Google's Eyes:
While I understand the purpose of that article was to enlighten
people on some of the Black Hat PPC Management techniques, I
can't help but think someone out there will try this stuff. Well
... Don't!
Allow me to pick apart some of the topics addressed in that
article.
Re: Non-Compliant Ads -
This article talks about using a URL other than your own for the
Display URL of your ad. 9 times out of 10 Google flags these ads
immediately. If you "test the times of your editorial reviews by
Google" (as stated in that article) you simply have too much time
on your hands.
Re: Same Search Term Multiple Ads -
This illegal tactic is called "Double Serving". If you literally
set up multiple accounts within Google using prepaid debit cards,
you might be able to pull this scam off ... for a season.
However, why risk getting the expense AND the possibility of
getting booted off the biggest search engine in the world!
Re: Copying Competitors Ads -
He makes this statement - "... copy a competitor’s ad (title,
copy, and display URL), and run it on your account with a
different click-through URL. As Google AdWords doesn’t allow
duplicate ads, you can wipe your competitor from the paid search
listings simply by using the same display URL. As long as you bid
more than the competitor’s maximum bid, your campaign should
replace theirs. "
What about the Quality Score? How much more would you have to bid
to have your "stolen ad" show up over your competitor?
In Closing -
The author of that article states that using these techniques
could put your PPC accounts at risk and that you should use them
with caution.
Pay Per Click Edge says to Never employ these tactics. Ethical
Pay Per Click
Management is Always the way to go.
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.
And don’t forget the
PPC Case Study linked in the footer of the site!
Contact PPCE today at 888.451.6063 or email us at
info@ppce.net
