Talk To Your Clients for Inspiration

By: Clay Sinclair


Working on the same campaigns for different clients, but the same industry ... Read the entire article here.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Invest in Tomorrow

By: Clay Sinclair


Yes, children will lead the way, but where exactly are they leading us, the current professionals? I don’t want to end up just anywhere with an obituary that reads “He had the best PPC campaigns. He’ll be missed.” If you teach the young professionals of tomorrow, your Pay Per Click Management can only get better.

Have a talk with your children, nieces, nephew or even the neighbor’s children. Explain to them the importance of learning how to navigate a formal Pay Per Click campaign and the profit behind it. It’s easy to learn, but dedication and open mindedness is most important; all industries are unique. To learn the essentials of PPC Advertising allows the young professional to get ahead of everyone else.

The internet is fairly new and changing faster than I can type. Any new PPC professional has to be ready for anything. As they learn in class about the internet, Google, and how to visit and change sites, they should also know WHY they’re able to see certain sites on the first page. A school will not explain to your grade school student or high school student the most generic basics of Pay per Click. Take this case into your own hands.

We all want our children to make a difference, and at the same time be able to support themselves. Developing the most profitable, clean, attention-getting Pay Per Click Advertising campaign for a company or organization is most certainly a way to get yourself recognized. If your child decides to build campaigns by him/herself you’ll be proud to know that you gave your child the first stepping stone for success.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Hey! How Do I Get THEIR Rankings?

By: Clay Sinclair


Have you ever seen companies that seem to gracefully glade to the first slot on the first page of Google? Ever wonder how that particular company got there? Read the entire article here.

Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

PPC vs Paid Link

By: Clay Sinclair


Pay Per Click is a complete advertising management system to coordinate online profitability with the proper design, keywords, and timing. Professionals, individuals and companies, are qualified to examine and review the proper details and ethics for online advertising. The actual work of PPC Advertising is conducted and monitored by dedicated professionals.

Paid links are second best, at best. If you’re purchasing paid links, you’re buying the content of strictly opinionate individuals who own the position of determining gaining the rankings your company should have or want. These companies add highly rated keywords or links to the copy, post it online and wait for the results.

Which system is better? Pay Per Click Advertising, of course! Most of the search engines are monitoring the original text links associated with Pay Per Click and the second hand online advertising. If detected, there will most likely be high consequences to pay—penalized and/or banned.

If you’d like to know more about Pay Per Click Management and how to avoid being second best, contact PPCE.net. We’re dedicated PPC professionals who are ethical and honor the full value of text links. Don’t hesitate to contact us to discuss the difference between PPC and paid links.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Combine Usability and PPC Advertising

By: Clay Sinclair


One sure way to find out how well your audience responds your company or organization is usability testing for your PPC Management. This type of testing determines how well a normal group of uses your service or product. This group is not a specific audience, but individuals who see your PPC advertisement and want to know more. It’s considered a controlled experiment by the keywords, phrases, and graphics (if any) are used. If there are certain words that people respond to better than others, continue to use them. Usability allows you to control everything about your campaign and see what your audience wants.

Wait and watch to see how many times the audience clicks on a particular keyword or phrase. A suggestion is to use the synonym of those particular key words and phrases. They have the same meaning, but you’re watching to see if the audience accepts them the same way. Your PPC Advertising will develop into a profitable business.

The audience response will decide your next move. Errors easily escape our eyes and ears (if the campaign is read aloud). A misspelled word here or an improper graphic there—when it seems right to the designer/creator—can wreak havoc. Start your campaign with a basic amount in the PPC Advertising campaign, not too high, and learn of any errors for low rankings.

If this is not your first PPC Advertising campaign, study your past designs and see what errors are correctable. What can be changed in current and future Pay Per Click campaigns as not to repeat past errors? If this is your first campaign in PPC Management, let PPCE help you connect, carefully and wisely, with all audiences.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

The War of Search

By: Clay Sinclair


There’s Iraq, the Cold War and even Vietnam, but nothing can prepare you for the Search Engine War going on now. No, this is not something completely new. Yes, there is expected to be rivalry between search engines, but an all out war??? Is this so-called war about the individuals who use the internet or the almighty dollar? What does this mean for the art of Pay Per Click Advertising?

In articles that discuss Search Wars, there is undeniable competition between all of the search engines. What’s intriguing is the way it’s affecting natural and Pay Per Click search. Pay Per Click Management came to life in efforts for a search engine to save itself. The others joined and recognized the value of Pay Per Click Advertising as quickly as they could.

With SEO being an all natural way to search, a Pay Per Click war is less likely. PPC Management is paid advertising where everyone who is involved in search decides how changes are made. Because the terms you getting are also paid for, it’s less likely for a Pay Per Click war to happen among the search engines. One engine would have to have a monopoly with certain terms and that just will not happen.

There’s no reason to fight or to have war with one another. Pay per click management, if carefully guided, will remain a positive, dominant force in the world of Information Technology (or Search). For Pay Per Click Advertising, this means a chance to indefinitely help your industry and related industries develop into much more than a business.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!

Contact PPCE today at 888.451.6063 or email us at info@ppce.net

Details of Pay Per Click Management

PPC Management is much like the stock market, except an outrageously better return on your investment. Keep reading; let me explain. The keywords and phrases chosen for your pay per click account act like the stocks and bonds chosen for a Wall Street portfolio. The stocks go up when the public or enough of the public decides on certain criteria for the stock.

If the fields have a great orange harvest and pork bellies continue to grow—the stock goes up. If not, the profit for commodities slowly declines or does not grow at all. The same is true for pay per click marketing. Keywords, or buzz words, must link to your audience, for your harvest.

Pay per click advertising gives you control to determine that harvest. Ideally and cautiously, use your current audience to dictate future growth. Ask your PPC manager: how and what key phrases to change or delete from campaign? In my industry, will my SEO and PPC management work collectively? Are there any specific PPC trends that apply before choosing my keywords?

So much pay per click management, so much time. The details of PPC are great, the results are astonishing. There are too many details to go through in this small article; call PPCE to find out what pay per click campaign is right for your company.

Pay Per Click Edge:

For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.

For a look at PPCE's Pay Per Click Management approach check out their Services page!